Why create groups?
Because this way, the content distribution is much easier.
The groups are composed of users who have common interests. For this reason, incorporating certain users in a group will make the information you send to the spaces better addressed and the message you want to give will be much more effective.
For example, groups can be created by areas: commercial, finance, administrative or by location (Headquarters, City or Country).
Click in "People groups" link, and then "Add Classifier" to add a new field in which you can insert the name you want.
You can add groups by click in "+ Add Group". It can’t exceed 60 characters. You can create the number of groups that are necessary.
It's possible to modify the group name or delete it using the icons on the right.